A good landing page is essential to driving higher conversions.
Here is the basic structure of a well-converting landing page:
- Headline (Your customer's #1 benefit)
- Offer
- Product’s benefits
- Objections’ reflection (for example, F.A.Q. section)
- Social proof (case studies, feedback, testimonials)
- Contact information
How to make a successful headline for landing pages:
- Usefulness (profit from using product/service)
- Uniqueness (what differs your product)
- Ultra-specificity (for example, “studies have shown this supplement may help boost testosterone up to 73%”)
- Urgency (time period for which the user will get profit, for example, “may help acne disappear in as little as 7 days”)