Yes, you may bid on SellHealth brand names when running paid search campaigns. In fact, we are one of the only networks that allows brand bidding on paid search. We also encourage organic affiliates to go after our brand terms on organic search.
Having said that however, we highly recommend a holistic approach to keywords, including also top-of-funnel keywords to your bidding strategy to reach audiences that are not just already aware and looking for the product.
We encourage you to employ the following marketing approaches in addition to brand-search:
- Non-branded generic keywords
- Long-tail keyword strategies
- Authority Content marketing
- Influencer & Video campaigns
- Paid Ads thru Social, Native and Display
- Organic social media campaigns
- Email marketing
These methods have the potential to effectively drive high quality traffic and help you grow your own authority in the health niche.
We have prepared an extensive list of generic keywords you can target in your campaigns, click here to access this list.